If you’re staring at an empty calendar, you may feel trapped in a feast-or-famine cycle. You’ll need to build a strong online presence and flesh out your marketing strategies to attract the right type of high-paying recurring clients who require cleaning services.
In this article, we’ll walk you through actionable steps to land those dream clients:
Understanding The Cleaning Contract Landscape
In the booming cleaning industry, North America is projected to dominate with nearly half of the market’s revenue by 2037. But if you want a slice of this pie, then securing contracts is vital.
Contracts vary from residential cleaning services to large-scale commercial cleaning contracts, including office cleaning contracts and janitorial services.
While demand for professional cleaning is rising, the barrier of entry is low, meaning you need to stand out in order to lock in long-term agreements with prospective customers.
Building A Strong Foundation For Your Cleaning Business
In order to land cleaning business contracts, you’ll need to take a proactive approach:
Establishing Your Brand
For starters, create a professional logo and build a website that showcases your services, from office cleaning to residential cleaning. These elements often form a client’s first impression of your business.
Next, craft a unique value proposition (UVP). This is what makes your commercial and/or residential cleaning business different. For instance, do you use eco-friendly products or cater specifically to small business owners or property managers?
A clear and compelling UVP gives customers a reason to choose your services over competitors.
Legal And Administrative Setup
Laying a solid legal foundation safeguards you against potential lawsuits. Start by registering your business and obtaining a business licence, which is often required to get commercial cleaning contracts.
If you’re targeting office cleaning contracts or working with property management companies, having a clear cleaning contract bid process ensures professionalism.
Identifying And Targeting Potential Clients
Being clear with who your prospects are allows you to tailor your messaging and speak to their pain points:
Market Research
Market research is key to finding potential clients and tailoring your offerings to meet their needs.
Begin by analyzing industries with high demand for cleaning services, like commercial real estate offices and small businesses with frequent cleaning jobs.
You’ll want to look for gaps where contract cleaners can excel, such as facilities needing specialized cleaning supplies or flexible payment terms.
Defining Your Ideal Client
Once you define your ideal client, you’ll be able to attract the right cleaning jobs. That all starts with considering the size of the businesses you want to serve, such as commercial real estate offices or small offices needing consistent cleaning services.
Effective Marketing Strategies To Attract Clients
Marketing helps you nurture new leads and position yourself as the cleaning expert so they pick your services when they’re ready to hire.
Online Presence
Every cleaning business should have an SEO-friendly website that highlights services like office cleaning services and offers easy booking options.
Then, you want to use top-of-funnel marketing channels like social media to engage and promote your brand.
You can also utilize blogging to write about common issues that office managers and property managers face and search for.
Networking And Referrals
Attend local business events to meet real estate agents, office managers, and other professionals who may need cleaning services.
Your current clients can be a goldmine for marketing as well. You want to nurture those relations with satisfied customers and encourage referrals.
Crafting Competitive And Transparent Proposals
Creating a winning proposal starts with a thorough site assessment to understand the client’s needs:
Always tailor each prospect to highlight your specialties. For example, include your unique deep-cleaning solutions or office cleaning services for specific spaces, like apartment complexes or medical clinics. Beyond that, you’ll need to include clear pricing and timelines.
Delivering Exceptional Service To Retain Clients
If you want to keep clients long-term, you need to exceed client expectations. This all starts with a quality assurance system to ensure every office cleaning service meets professional standards.
It’s also important to maintain open communication to address customer inquiries promptly and adapt to feedback.
Leveraging Technology For Business Growth
Gone are the days of manually doing paperwork and having to chase clients for paper cheques:
You can integrate scheduling and invoicing tools to streamline payments and ensure no invoice is missed. Plus, the calendar scheduling allows customers to go in and select a recurring time slot that meets their business demands.
When you incorporate technology, you’ll be able to better support your clients and likely take on more customers, which ultimately means more business and growth. Also, management software is available, so you can manage your team efficiently and track progress on every cleaning job in real time.
Staying Compliant With Local Regulations
Every cleaning business must stay compliant with local health and environmental standards. Adhering to these regulations helps mitigate liability claims, safeguards against customer injuries, and builds trust with potential clients.
You’ll need to obtain the necessary permits. For instance, in Winnipeg, Canada, you’ll need to follow guidelines set by Manitoba Health and the City of Winnipeg for safe chemical use, waste disposal, and sanitation practices.
Conclusion
Building a business doesn’t have to be overwhelming. With Anago Cleaning Systems, you get the tools and support to help you get more cleaning clients. If you’re ready to explore a cleaning franchise tailored for success, Anago is here to guide you every step of the way.